• Fonction : President & CEO
• Entreprise : Crushpad
• Activité : Production de vin
• Thèmes abordés :
  • Crushpad experience in making wine

Présentation de votre entreprise

Web www.crushpadwine.com

Who is Crushpad anyway? Well, we're a combination of wine industry veterans and technology industry refugees that want to Iiberate winemaking from the stereotype of the 5th generation wine family living on the chateau wilh lhe Golden Retriever. By bringing winemaking ta the city, augmenting it with education and support, and taking care of the time-consuming parts, we want 10 enable anyone with a serious interest in wine ta particlpate in the magic of winemaking. Some people want to make enough wine to create a full-lime profession out of it, but most of you have day jobs.

And that's our primary focus - enabling people with day jobs to make wine for bolh personal and economic reasons. Crushpad was created out of our own experiences - taking a two hour lunch to zoom up to Napa to check on sugar levels, staying up until midnight cleaning the press, waking up at 5AM to punch down and then speeding down to a sales cali with grape skins under your nails ¬it's a bit much even for the diehards. So what if we provided a convenient facility and online tools that enabled people from ail over the world to make wine and spend as much or as Iittle time as they wanted without fear that the fermentation was going to get out of control? While we're at it, why not educate people and help them connect with folks with similar interests. Finally, if we're doing ail this - why not help people from across the country that want to turn their passion for wine into a business. serious interest in wine to participate ln the magic of winemaking.

Présentation de vous même

ln 2002, Michael ripped up his San Francisco backyard and planted pinot noir. Soon after, Michael began hauling tons of fruit back from wine country to make wine in the city, showing up at his day job bleary-eyed and purple fingered. Vowing to add sanity to the lives of winemakers with day jobs, Michael formed Crushpad. Today, Michael has responsibility for the strategy and operations of Crushpad and with over 15 years experience founding and building start-up companies he is weil equipped to turn his passion for wine into a thriving business.

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Crushpad experience in making wine. Télécharger la présentation du 18 juin